About

S A N Ï N D O U

Sanïndou, inspired by the exquisite natural resources homed and used by Africans for centuries, is a natural, holistic, and luxurious lifestyle brand focused on personal care, beauty, and style. Inspired by her Maninka heritage and Guinean upbringing, Fanta, also known as Dabo, created Golden Roots Essentials to provide you with greater access to high-quality, toxic-free, organic skincare products. Curated with the best ingredients derived from various countries of Africa, Golden Roots Essentials aims to provide you with supreme body care products, tools, and goods. Our skincare products are created to nourish, rejuvenate, and maintain the beauty of your skin, all while doing so in style.

H E R  S T O R Y   | T H E I N S P I R A T I O N

Growing up as a young dark skinned woman, Dabo, was often criticized for her skin complexion. At the tender age of 9, she was told that if she did not bleach her skin she will never get married. However, instead of succumbing to the idea of altering her skin she developed a great passion for self-care and skincare. Throughout her life journey, Fanta has been using the core ingredient of our products, shea butter, to maintain the beauty of her skin, the moisture of her hair, and the love of herself. She created Golden Roots Essentials to provide the essentials of not only a golden skincare routine but a golden life through infusing self-care, skincare, and culture.